Created at 08/24/2023 19:35
Old Salem Brand Guide Palette (With Names)
Salem Asphalt
#000000
T. Bagge Shop Red
#371c19
Herbst House Shutters Burnt Red
#511a18
Herbst House Orange Gold
#cda245
Salem Tavern Beige
#c0a862
Tavern Exterior Yellow
#ffeba4
MESDA Charleston Green
#121713
Philip Reich Green Grey
#2e4c3c
Anna Catherina House Moss Green
#3f592a
Charles Cooper Green
#415b39
Schroeter House Dull Green
#858b50
Tavern Interior Green
#809075
Vierling House Teal
#91b5a7
MESDA Accomack Teal
#a1ceba
St. Philips Grey Blue
#c1d3c5
Shultz Shoemaker Shop Off White
#fffff6
The palette consists of Dark, Light, Semi dark colors. Accent colors Tavern Exterior Yellow #ffeba4 and Shultz Shoemaker Shop Off White #fffff6. Palette has Neutral, Warm, Cool colors temperature.
Palette Old Salem Brand Guide Palette (With Names) has combination of 16 codes colors:
HEX: #000000, RGB: (0, 0, 0); HEX: #371c19, RGB: (55, 28, 25); HEX: #511a18, RGB: (81, 26, 24)
HEX: #cda245, RGB: (205, 162, 69); HEX: #c0a862, RGB: (192, 168, 98); HEX: #ffeba4, RGB: (255, 235, 164)
HEX: #121713, RGB: (18, 23, 19); HEX: #2e4c3c, RGB: (46, 76, 60); HEX: #3f592a, RGB: (63, 89, 42)
HEX: #415b39, RGB: (65, 91, 57); HEX: #858b50, RGB: (133, 139, 80); HEX: #809075, RGB: (128, 144, 117)
HEX: #91b5a7, RGB: (145, 181, 167); HEX: #a1ceba, RGB: (161, 206, 186); HEX: #c1d3c5, RGB: (193, 211, 197)
HEX: #fffff6, RGB: (255, 255, 246)
Simplified version of palette colors
Black, Shade of Black, Shade of Maroon, Tint of goldenrod, Tint of darkkhaki, Shade of palegoldenrod, Shade of Black, Tint of darkslategrey, Tint of darkolivegreen, Tint of darkolivegreen, Shade of olivedrab, Tint of darkseagreen, Tint of darkseagreen, Shade of mediumaquamarine, Tint of honeydew, Shade of ivory
Color scheme was created by Jordyn K. Jones
Colors codes in palette
Old Salem Brand Guide Palette (With Names) color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #000000 | RGB(0, 0, 0) | Salem Asphalt | Black | |
| #371c19 | RGB(55, 28, 25) | T. Bagge Shop Red | — | |
| #511a18 | RGB(81, 26, 24) | Herbst House Shutters Burnt Red | — | |
| #cda245 | RGB(205, 162, 69) | Herbst House Orange Gold | — | |
| #c0a862 | RGB(192, 168, 98) | Salem Tavern Beige | — | |
| #ffeba4 | RGB(255, 235, 164) | Tavern Exterior Yellow | — | |
| #121713 | RGB(18, 23, 19) | MESDA Charleston Green | — | |
| #2e4c3c | RGB(46, 76, 60) | Philip Reich Green Grey | — | |
| #3f592a | RGB(63, 89, 42) | Anna Catherina House Moss Green | — | |
| #415b39 | RGB(65, 91, 57) | Charles Cooper Green | — | |
| #858b50 | RGB(133, 139, 80) | Schroeter House Dull Green | — | |
| #809075 | RGB(128, 144, 117) | Tavern Interior Green | — | |
| #91b5a7 | RGB(145, 181, 167) | Vierling House Teal | — | |
| #a1ceba | RGB(161, 206, 186) | MESDA Accomack Teal | — | |
| #c1d3c5 | RGB(193, 211, 197) | St. Philips Grey Blue | — | |
| #fffff6 | RGB(255, 255, 246) | Shultz Shoemaker Shop Off White | — |
Color Palette Contrast
41 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#000000 | #371c19 | 1.34 |
#000000 | #511a18 | 1.51 |
#000000 | #121713 | 1.15 |
#371c19 | #511a18 | 1.12 |
#371c19 | #121713 | 1.15 |
#371c19 | #2e4c3c | 1.64 |
