Guidelines finance money transfer logo colours

Created at 09/18/2023 10:03

The palette consists of Dark, Light colors. Accent colors White #ffffff and Blue (Crayola) #2878ff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #141414, #141428, #2878F0, #2878FF, #3C78F0, #FFFFFF

Palette Guidelines finance money transfer logo colours combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #2878f0, RGB: (40, 120, 240); HEX: #ffffff, RGB: (255, 255, 255)

HEX: #3c78f0, RGB: (60, 120, 240); HEX: #2878ff, RGB: (40, 120, 255); HEX: #141428, RGB: (20, 20, 40)

Simplified version of palette colors

Tint of Black, Tint of Royal Blue, White, Tint of Royal Blue, Tint of Royal Blue, Tint of Black

Color scheme was created by colourlock

Color codes in palette

Guidelines finance money transfer logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#2878f0	#2878f0	RGB(40, 120, 240)	Blue (Crayola)	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#3c78f0	#3c78f0	RGB(60, 120, 240)	Ultramarine Blue	—
#2878ff	#2878ff	RGB(40, 120, 255)	Blue (Crayola)	—
#141428	#141428	RGB(20, 20, 40)	Eerie Black	—

4 color pairs have low contrast and need improvement which may impact readability.