Created at 11/22/2023 11:41

Branding 2d identity design

The palette consists of Light, Dark colors. Accent colors White #ffffff and Azure #f0ffff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Hue spacing suggests a mostly analogous cluster spanning about 20° (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #141414, #3CC8B4, #50C8A0, #50C8B4, #F0FFFF, #FFFFFF

Palette Branding 2d identity design has combination of 6 codes colors:

HEX: #ffffff, RGB: (255, 255, 255); HEX: #50c8b4, RGB: (80, 200, 180); HEX: #141414, RGB: (20, 20, 20)

HEX: #3cc8b4, RGB: (60, 200, 180); HEX: #f0ffff, RGB: (240, 255, 255); HEX: #50c8a0, RGB: (80, 200, 160)

Simplified version of palette colors

White, Tint of mediumaquamarine, Shade of Black, Tint of mediumturquoise, Tint of mediumaquamarine

Color scheme was created by colorhunt

Colors codes in palette

Branding 2d identity design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#50c8b4	#50c8b4	RGB(80, 200, 180)	Eucalyptus	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#3cc8b4	#3cc8b4	RGB(60, 200, 180)	Maximum Blue Green	—
#f0ffff	#f0ffff	RGB(240, 255, 255)	Azure	Vapor
#50c8a0	#50c8a0	RGB(80, 200, 160)	Ocean Green	—

5 color pairs have low contrast and need improvement which may impact readability.