Design logo chciken branding colors

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Created at 01/15/2020 17:50

The palette consists of Semi dark, Light, Dark colors. Accent colors #dc947c and #173254. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #173254 (darkest) to #B1DAC8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 43% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #173254, #35376B, #4B48AC, #7464AC, #B1DAC8, #DC947C

Palette Design logo chciken branding colors combines 6 color codes:

HEX: #4b48ac, RGB: (75, 72, 172); HEX: #dc947c, RGB: (220, 148, 124); HEX: #173254, RGB: (23, 50, 84)

HEX: #7464ac, RGB: (116, 100, 172); HEX: #b1dac8, RGB: (177, 218, 200); HEX: #35376b, RGB: (53, 55, 107)

Simplified version of palette colors

Tint of Dark Slate Blue, Shade of Dark Salmon, Tint of Midnight Blue, Tint of Slate Blue, Shade of Pale Turquoise, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design logo chciken branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4b48ac	#4b48ac	RGB(75, 72, 172)	—	—
#dc947c	#dc947c	RGB(220, 148, 124)	—	—
#173254	#173254	RGB(23, 50, 84)	—	—
#7464ac	#7464ac	RGB(116, 100, 172)	—	—
#b1dac8	#b1dac8	RGB(177, 218, 200)	—	—
#35376b	#35376b	RGB(53, 55, 107)	—	—

5 color pairs have low contrast and need improvement which may impact readability.