Design web branding ui palette

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Created at 01/16/2020 09:22

The palette consists of Semi dark, Light, Dark colors. Accent colors #7a4cd0 and #540c77. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #540C77 (darkest) to #ADB2D7 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 49% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #540C77, #54442C, #7A4CD0, #9158A9, #ADB2D7, #DEA391

Palette Design web branding ui palette combines 6 color codes:

HEX: #7a4cd0, RGB: (122, 76, 208); HEX: #dea391, RGB: (222, 163, 145); HEX: #540c77, RGB: (84, 12, 119)

HEX: #9158a9, RGB: (145, 88, 169); HEX: #adb2d7, RGB: (173, 178, 215); HEX: #54442c, RGB: (84, 68, 44)

Simplified version of palette colors

Shade of Slate Blue, Tint of Dark Salmon, Tint of Indigo, Shade of Medium Orchid, Shade of Light Steel Blue, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Design web branding ui palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7a4cd0	#7a4cd0	RGB(122, 76, 208)	—	—
#dea391	#dea391	RGB(222, 163, 145)	—	—
#540c77	#540c77	RGB(84, 12, 119)	—	—
#9158a9	#9158a9	RGB(145, 88, 169)	—	—
#adb2d7	#adb2d7	RGB(173, 178, 215)	—	—
#54442c	#54442c	RGB(84, 68, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.