Created at 01/16/2020 09:22

Design web branding ui palette

The palette consists of Semi dark, Light, Dark colors. Accent colors #7a4cd0 and #540c77. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #54442C (darkest) to #ADB2D7 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 49% across the palette.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #540C77, #54442C, #7A4CD0, #9158A9, #ADB2D7, #DEA391

Palette Design web branding ui palette has combination of 6 codes colors:

HEX: #7a4cd0, RGB: (122, 76, 208); HEX: #dea391, RGB: (222, 163, 145); HEX: #540c77, RGB: (84, 12, 119)

HEX: #9158a9, RGB: (145, 88, 169); HEX: #adb2d7, RGB: (173, 178, 215); HEX: #54442c, RGB: (84, 68, 44)

Simplified version of palette colors

Tint of slateblue, Shade of darksalmon, Shade of indigo, Tint of mediumorchid, Tint of lightsteelblue, Tint of saddlebrown

Color scheme was created by colorswall

Colors codes in palette

Design web branding ui palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7a4cd0	#7a4cd0	RGB(122, 76, 208)	—	—
#dea391	#dea391	RGB(222, 163, 145)	—	—
#540c77	#540c77	RGB(84, 12, 119)	—	—
#9158a9	#9158a9	RGB(145, 88, 169)	—	—
#adb2d7	#adb2d7	RGB(173, 178, 215)	—	—
#54442c	#54442c	RGB(84, 68, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.