Conversion rate optimization user goals experience

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Created at 01/16/2020 09:23

The palette consists of Semi dark, Light, Dark colors. Accent colors #12417c and #c2ac9a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C2C44 (darkest) to #CBAEDA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #12417C, #2C2C44, #814BAD, #A730CA, #C2AC9A, #CBAEDA

Palette Conversion rate optimization user goals experience combines 6 color codes:

HEX: #a730ca, RGB: (167, 48, 202); HEX: #cbaeda, RGB: (203, 174, 218); HEX: #12417c, RGB: (18, 65, 124)

HEX: #814bad, RGB: (129, 75, 173); HEX: #c2ac9a, RGB: (194, 172, 154); HEX: #2c2c44, RGB: (44, 44, 68)

Simplified version of palette colors

Tint of Dark Orchid, Shade of Thistle, Shade of Dark Slate Blue, Tint of Dark Orchid, Shade of Tan, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Conversion rate optimization user goals experience color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a730ca	#a730ca	RGB(167, 48, 202)	—	—
#cbaeda	#cbaeda	RGB(203, 174, 218)	—	—
#12417c	#12417c	RGB(18, 65, 124)	—	—
#814bad	#814bad	RGB(129, 75, 173)	—	—
#c2ac9a	#c2ac9a	RGB(194, 172, 154)	—	—
#2c2c44	#2c2c44	RGB(44, 44, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.