Created at 01/16/2020 09:23

Conversion rate optimization user goals experience

The palette consists of Semi dark, Light, Dark colors. Accent colors #12417c and #c2ac9a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C2C44 (darkest) to #CBAEDA (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #12417C, #2C2C44, #814BAD, #A730CA, #C2AC9A, #CBAEDA

Palette Conversion rate optimization user goals experience has combination of 6 codes colors:

HEX: #a730ca, RGB: (167, 48, 202); HEX: #cbaeda, RGB: (203, 174, 218); HEX: #12417c, RGB: (18, 65, 124)

HEX: #814bad, RGB: (129, 75, 173); HEX: #c2ac9a, RGB: (194, 172, 154); HEX: #2c2c44, RGB: (44, 44, 68)

Simplified version of palette colors

Shade of darkorchid, Tint of thistle, Tint of darkslateblue, Shade of darkorchid, Tint of tan, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Conversion rate optimization user goals experience color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.