Website chart logo branding colors palette

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Created at 01/16/2020 10:00

The palette consists of Semi dark, Light, Dark colors. Accent colors #0d0b5a and #c1b2a0. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0D0B5A (darkest) to #C1B2A0 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0D0B5A, #444474, #544DE5, #6E6C98, #9C96F1, #C1B2A0

Palette Website chart logo branding colors palette combines 6 color codes:

HEX: #544de5, RGB: (84, 77, 229); HEX: #9c96f1, RGB: (156, 150, 241); HEX: #0d0b5a, RGB: (13, 11, 90)

HEX: #6e6c98, RGB: (110, 108, 152); HEX: #c1b2a0, RGB: (193, 178, 160); HEX: #444474, RGB: (68, 68, 116)

Simplified version of palette colors

Shade of Slate Blue, Tint of Medium Purple, Shade of Midnight Blue, Tint of Slate Blue, Shade of Tan, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Website chart logo branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#544de5	#544de5	RGB(84, 77, 229)	—	—
#9c96f1	#9c96f1	RGB(156, 150, 241)	—	—
#0d0b5a	#0d0b5a	RGB(13, 11, 90)	—	—
#6e6c98	#6e6c98	RGB(110, 108, 152)	—	—
#c1b2a0	#c1b2a0	RGB(193, 178, 160)	—	—
#444474	#444474	RGB(68, 68, 116)	—	—

6 color pairs have low contrast and need improvement which may impact readability.