Created at 01/16/2020 10:18

Illustration bag branding brand identity colors palette

The palette consists of Light, Dark, Semi dark colors. Accent colors #fbe036 and #110a81. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #432E38 (darkest) to #BDBAC8 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #110A81, #432E38, #606090, #BDBAC8, #E7C179, #FBE036

Palette Illustration bag branding brand identity colors palette has combination of 6 codes colors:

HEX: #fbe036, RGB: (251, 224, 54); HEX: #e7c179, RGB: (231, 193, 121); HEX: #110a81, RGB: (17, 10, 129)

HEX: #606090, RGB: (96, 96, 144); HEX: #bdbac8, RGB: (189, 186, 200); HEX: #432e38, RGB: (67, 46, 56)

Simplified version of palette colors

Shade of gold, Shade of burlywood, Shade of Navy, Tint of slateblue, Tint of Silver, Shade of Black

Color scheme was created by colorswall

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Colors codes in palette

Illustration bag branding brand identity colors palette color codes HEX, RGB information in table

4 color pairs have low contrast and need improvement which may impact readability.