Illustration bag branding brand identity colors palette

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Created at 01/16/2020 10:18

The palette consists of Light, Dark, Semi dark colors. Accent colors #fbe036 and #110a81. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #110A81 (darkest) to #FBE036 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #110A81, #432E38, #606090, #BDBAC8, #E7C179, #FBE036

Palette Illustration bag branding brand identity colors palette combines 6 color codes:

HEX: #fbe036, RGB: (251, 224, 54); HEX: #e7c179, RGB: (231, 193, 121); HEX: #110a81, RGB: (17, 10, 129)

HEX: #606090, RGB: (96, 96, 144); HEX: #bdbac8, RGB: (189, 186, 200); HEX: #432e38, RGB: (67, 46, 56)

Simplified version of palette colors

Tint of Gold, Tint of Burlywood, Tint of Navy, Shade of Slate Blue, Shade of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Illustration bag branding brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbe036	#fbe036	RGB(251, 224, 54)	—	—
#e7c179	#e7c179	RGB(231, 193, 121)	—	—
#110a81	#110a81	RGB(17, 10, 129)	—	—
#606090	#606090	RGB(96, 96, 144)	—	—
#bdbac8	#bdbac8	RGB(189, 186, 200)	—	—
#432e38	#432e38	RGB(67, 46, 56)	—	—

4 color pairs have low contrast and need improvement which may impact readability.