Label packaging package design summer branding

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Created at 01/16/2020 11:27

The palette consists of Light, Dark colors. Accent colors #fcda05 and #64acb3. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C2C19 (darkest) to #FBE350 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 139° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2C2C19, #64ACB3, #947404, #B4D7D9, #FBE350, #FCDA05

Palette Label packaging package design summer branding combines 6 color codes:

HEX: #fcda05, RGB: (252, 218, 5); HEX: #fbe350, RGB: (251, 227, 80); HEX: #947404, RGB: (148, 116, 4)

HEX: #64acb3, RGB: (100, 172, 179); HEX: #b4d7d9, RGB: (180, 215, 217); HEX: #2c2c19, RGB: (44, 44, 25)

Simplified version of palette colors

Tint of Gold, Tint of Gold, Shade of Dark Goldenrod, Tint of Cadet Blue, Shade of Powder Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Label packaging package design summer branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcda05	#fcda05	RGB(252, 218, 5)	—	—
#fbe350	#fbe350	RGB(251, 227, 80)	—	—
#947404	#947404	RGB(148, 116, 4)	—	—
#64acb3	#64acb3	RGB(100, 172, 179)	—	—
#b4d7d9	#b4d7d9	RGB(180, 215, 217)	—	—
#2c2c19	#2c2c19	RGB(44, 44, 25)	—	—

6 color pairs have low contrast and need improvement which may impact readability.