Identity tech logo lettermark graphic design colors

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Created at 01/16/2020 12:54

The palette consists of Dark, Light, Semi dark colors. Accent colors #3c07f7 and #1f0380. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1F0380 (darkest) to #AE98FC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1F0380, #3C07F7, #4F4B64, #A075A4, #A39B9C, #AE98FC

Palette Identity tech logo lettermark graphic design colors combines 6 color codes:

HEX: #3c07f7, RGB: (60, 7, 247); HEX: #ae98fc, RGB: (174, 152, 252); HEX: #1f0380, RGB: (31, 3, 128)

HEX: #a075a4, RGB: (160, 117, 164); HEX: #a39b9c, RGB: (163, 155, 156); HEX: #4f4b64, RGB: (79, 75, 100)

Simplified version of palette colors

Tint of Blue, Tint of Medium Purple, Tint of Navy, Shade of Orchid, Shade of Dark Gray, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity tech logo lettermark graphic design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c07f7	#3c07f7	RGB(60, 7, 247)	—	—
#ae98fc	#ae98fc	RGB(174, 152, 252)	—	—
#1f0380	#1f0380	RGB(31, 3, 128)	—	—
#a075a4	#a075a4	RGB(160, 117, 164)	—	—
#a39b9c	#a39b9c	RGB(163, 155, 156)	—	—
#4f4b64	#4f4b64	RGB(79, 75, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.