Logo lettering mid century logotype

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Created at 01/16/2020 16:45

The palette consists of Semi dark, Light, Dark colors. Accent colors #023382 and #948c8c. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #E4D4DC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 114°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #023382, #146CFB, #2C2C2C, #84B4FB, #948C8C, #E4D4DC

Palette Logo lettering mid century logotype combines 6 color codes:

HEX: #146cfb, RGB: (20, 108, 251); HEX: #84b4fb, RGB: (132, 180, 251); HEX: #023382, RGB: (2, 51, 130)

HEX: #948c8c, RGB: (148, 140, 140); HEX: #e4d4dc, RGB: (228, 212, 220); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Tint of Grey, Shade of Lavender Blush, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo lettering mid century logotype color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#146cfb	#146cfb	RGB(20, 108, 251)	—	—
#84b4fb	#84b4fb	RGB(132, 180, 251)	—	—
#023382	#023382	RGB(2, 51, 130)	—	—
#948c8c	#948c8c	RGB(148, 140, 140)	—	—
#e4d4dc	#e4d4dc	RGB(228, 212, 220)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

4 color pairs have low contrast and need improvement which may impact readability.