Created at 01/16/2020 21:52
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Design dorito rebrand potato chips colors palette

  • #e87725
  • #ec8c9c
  • #77390c
  • #8a420e
  • #831527
  • #0c0c0c
The palette consists of Light, Dark colors. Accent colors #77390c and #8a420e. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #EC8C9C (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans warm.

HEX codes (sorted): #0C0C0C, #77390C, #831527, #8A420E, #E87725, #EC8C9C

Palette Design dorito rebrand potato chips colors palette has combination of 6 codes colors:
HEX: #e87725, RGB: (232, 119, 37); HEX: #ec8c9c, RGB: (236, 140, 156); HEX: #77390c, RGB: (119, 57, 12)
HEX: #8a420e, RGB: (138, 66, 14); HEX: #831527, RGB: (131, 21, 39); HEX: #0c0c0c, RGB: (12, 12, 12)
Simplified version of palette colors
Shade of chocolate, Shade of lightcoral, Tint of saddlebrown, Tint of saddlebrown, Shade of Maroon, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Design dorito rebrand potato chips colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e87725 #e87725 RGB(232, 119, 37)
#ec8c9c #ec8c9c RGB(236, 140, 156)
#77390c #77390c RGB(119, 57, 12)
#8a420e #8a420e RGB(138, 66, 14)
#831527 #831527 RGB(131, 21, 39)
#0c0c0c #0c0c0c RGB(12, 12, 12)Black Wash

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e87725
#ec8c9c
1.23
#77390c
#8a420e
1.2
#77390c
#831527
1.13
#8a420e
#831527
1.36
#831527
#0c0c0c
1.95

Image palette Design dorito rebrand potato chips colors palette png