Design dorito rebrand potato chips colors palette

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Created at 01/16/2020 21:52

The palette consists of Light, Semi dark, Dark colors. Accent colors #77390c and #8a420e. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #EC8C9C (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 35°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C0C, #77390C, #831527, #8A420E, #E87725, #EC8C9C

Palette Design dorito rebrand potato chips colors palette combines 6 color codes:

HEX: #e87725, RGB: (232, 119, 37); HEX: #ec8c9c, RGB: (236, 140, 156); HEX: #77390c, RGB: (119, 57, 12)

HEX: #8a420e, RGB: (138, 66, 14); HEX: #831527, RGB: (131, 21, 39); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Chocolate, Tint of Light Coral, Shade of Saddle Brown, Shade of Saddle Brown, Tint of Maroon, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design dorito rebrand potato chips colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e87725	#e87725	RGB(232, 119, 37)	—	—
#ec8c9c	#ec8c9c	RGB(236, 140, 156)	—	—
#77390c	#77390c	RGB(119, 57, 12)	—	—
#8a420e	#8a420e	RGB(138, 66, 14)	—	—
#831527	#831527	RGB(131, 21, 39)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.