Branding logo app project palette

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Created at 01/17/2020 13:02

The palette consists of Semi dark, Light, Dark colors. Accent colors #4329d5 and #23156e. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #A194EA (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #23156E, #28197F, #4329D5, #A194EA

Palette Branding logo app project palette combines 6 color codes:

HEX: #4329d5, RGB: (67, 41, 213); HEX: #a194ea, RGB: (161, 148, 234); HEX: #23156e, RGB: (35, 21, 110)

HEX: #28197f, RGB: (40, 25, 127); HEX: #28197f, RGB: (40, 25, 127); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Blue, Tint of mediumpurple, Tint of midnightblue, Tint of midnightblue, Tint of midnightblue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding logo app project palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4329d5	#4329d5	RGB(67, 41, 213)	—	—
#a194ea	#a194ea	RGB(161, 148, 234)	—	—
#23156e	#23156e	RGB(35, 21, 110)	—	—
#28197f	#28197f	RGB(40, 25, 127)	—	—
#28197f	#28197f	RGB(40, 25, 127)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

9 color pairs have low contrast and need improvement which may impact readability.