Abstract monochromatic identity branding palette

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Created at 01/17/2020 14:50

The palette consists of Light, Dark, Semi dark colors. Accent colors #89ddfb and #a9536c. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0E2F76 (darkest) to #89DDFB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0E2F76, #3C4143, #4A7DE9, #89DDFB, #A9536C, #B4BEC5

Palette Abstract monochromatic identity branding palette combines 6 color codes:

HEX: #4a7de9, RGB: (74, 125, 233); HEX: #89ddfb, RGB: (137, 221, 251); HEX: #0e2f76, RGB: (14, 47, 118)

HEX: #a9536c, RGB: (169, 83, 108); HEX: #b4bec5, RGB: (180, 190, 197); HEX: #3c4143, RGB: (60, 65, 67)

Simplified version of palette colors

Tint of Royal Blue, Tint of Sky Blue, Tint of Midnight Blue, Tint of Medium Violet Red, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Abstract monochromatic identity branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4a7de9	#4a7de9	RGB(74, 125, 233)	—	—
#89ddfb	#89ddfb	RGB(137, 221, 251)	—	—
#0e2f76	#0e2f76	RGB(14, 47, 118)	—	—
#a9536c	#a9536c	RGB(169, 83, 108)	—	—
#b4bec5	#b4bec5	RGB(180, 190, 197)	—	—
#3c4143	#3c4143	RGB(60, 65, 67)	—	—

3 color pairs have low contrast and need improvement which may impact readability.