Vibrant brand identity icon design logo

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Created at 01/17/2020 15:10

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc144c and #546ca4. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #1C0443 (darkest) to #F1E7F2 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 58% across the palette.

A varied palette: its hues are spread across about 124° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #1C0443, #3C2035, #546CA4, #9A93ED, #F1E7F2, #FC144C

Palette Vibrant brand identity icon design logo combines 6 color codes:

HEX: #fc144c, RGB: (252, 20, 76); HEX: #9a93ed, RGB: (154, 147, 237); HEX: #1c0443, RGB: (28, 4, 67)

HEX: #546ca4, RGB: (84, 108, 164); HEX: #f1e7f2, RGB: (241, 231, 242); HEX: #3c2035, RGB: (60, 32, 53)

Simplified version of palette colors

Tint of crimson, Tint of mediumpurple, Shade of midnightblue, Tint of royalblue, Shade of lavenderblush, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Vibrant brand identity icon design logo color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc144c	#fc144c	RGB(252, 20, 76)	—	—
#9a93ed	#9a93ed	RGB(154, 147, 237)	—	—
#1c0443	#1c0443	RGB(28, 4, 67)	—	—
#546ca4	#546ca4	RGB(84, 108, 164)	—	—
#f1e7f2	#f1e7f2	RGB(241, 231, 242)	—	—
#3c2035	#3c2035	RGB(60, 32, 53)	—	—

4 color pairs have low contrast and need improvement which may impact readability.