The wilde way brand identity tdl artwork colors palette

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Created at 01/17/2020 16:07

The palette consists of Light, Semi dark colors. Accent colors #a3210f and #424471. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #424471 (darkest) to #EC94E6 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #424471, #81177A, #94448C, #A3210F, #E47A28, #EC94E6

Palette The wilde way brand identity tdl artwork colors palette combines 6 color codes:

HEX: #e47a28, RGB: (228, 122, 40); HEX: #ec94e6, RGB: (236, 148, 230); HEX: #a3210f, RGB: (163, 33, 15)

HEX: #94448c, RGB: (148, 68, 140); HEX: #81177a, RGB: (129, 23, 122); HEX: #424471, RGB: (66, 68, 113)

Simplified version of palette colors

Tint of Chocolate, Shade of Plum, Shade of Firebrick, Tint of Dark Magenta, Tint of Purple, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

The wilde way brand identity tdl artwork colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e47a28	#e47a28	RGB(228, 122, 40)	—	—
#ec94e6	#ec94e6	RGB(236, 148, 230)	—	—
#a3210f	#a3210f	RGB(163, 33, 15)	—	—
#94448c	#94448c	RGB(148, 68, 140)	—	—
#81177a	#81177a	RGB(129, 23, 122)	—	—
#424471	#424471	RGB(66, 68, 113)	—	—

7 color pairs have low contrast and need improvement which may impact readability.