Logo ui rebranding design redesign palette

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Created at 01/20/2020 09:17

The palette consists of Light, Dark, Semi dark colors. Accent colors #de78b2 and #6a1a47. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #E494C2 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C0C, #6A1A47, #7A1E52, #DE78B2, #E494C2

Palette Logo ui rebranding design redesign palette combines 6 color codes:

HEX: #de78b2, RGB: (222, 120, 178); HEX: #e494c2, RGB: (228, 148, 194); HEX: #6a1a47, RGB: (106, 26, 71)

HEX: #7a1e52, RGB: (122, 30, 82); HEX: #7a1e52, RGB: (122, 30, 82); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Hot Pink, Shade of Plum, Tint of Purple, Tint of Purple, Tint of Purple, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo ui rebranding design redesign palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#de78b2	#de78b2	RGB(222, 120, 178)	—	—
#e494c2	#e494c2	RGB(228, 148, 194)	—	—
#6a1a47	#6a1a47	RGB(106, 26, 71)	—	—
#7a1e52	#7a1e52	RGB(122, 30, 82)	—	—
#7a1e52	#7a1e52	RGB(122, 30, 82)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

7 color pairs have low contrast and need improvement which may impact readability.