Created at 01/20/2020 11:30
  0.26k

Identity logo illustration branding

  • #fbc304
  • #fac96b
  • #0c4a83
  • #6175b8
  • #bfada1
  • #37336d
The palette consists of Light colors. Accent colors #fbc304 and #0c4a83. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C4A83 (darkest) to #FAC96B (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0C4A83, #37336D, #6175B8, #BFADA1, #FAC96B, #FBC304

Palette Identity logo illustration branding has combination of 6 codes colors:
HEX: #fbc304, RGB: (251, 195, 4); HEX: #fac96b, RGB: (250, 201, 107); HEX: #0c4a83, RGB: (12, 74, 131)
HEX: #6175b8, RGB: (97, 117, 184); HEX: #bfada1, RGB: (191, 173, 161); HEX: #37336d, RGB: (55, 51, 109)
Simplified version of palette colors
Tint of gold, Shade of burlywood, Tint of darkslateblue, Shade of royalblue, Shade of darkgrey, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Identity logo illustration branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#fbc304 #fbc304 RGB(251, 195, 4)
#fac96b #fac96b RGB(250, 201, 107)
#0c4a83 #0c4a83 RGB(12, 74, 131)
#6175b8 #6175b8 RGB(97, 117, 184)
#bfada1 #bfada1 RGB(191, 173, 161)
#37336d #37336d RGB(55, 51, 109)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#fbc304
#fac96b
1.05
#fbc304
#bfada1
1.32
#fac96b
#bfada1
1.4
#0c4a83
#37336d
1.25

Image palette Identity logo illustration branding png