Package design branding packaging colors

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Created at 01/20/2020 12:03

The palette consists of Light, Semi dark colors. Accent colors #f21156 and #f77a9b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #513B51 (darkest) to #C7A9C4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 130° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #513B51, #5C660D, #A4B451, #C7A9C4, #F21156, #F77A9B

Palette Package design branding packaging colors combines 6 color codes:

HEX: #f21156, RGB: (242, 17, 86); HEX: #f77a9b, RGB: (247, 122, 155); HEX: #5c660d, RGB: (92, 102, 13)

HEX: #a4b451, RGB: (164, 180, 81); HEX: #c7a9c4, RGB: (199, 169, 196); HEX: #513b51, RGB: (81, 59, 81)

Simplified version of palette colors

Tint of Crimson, Tint of Pale Violet Red, Shade of Dark Olive Green, Shade of Dark Khaki, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Package design branding packaging colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f21156	#f21156	RGB(242, 17, 86)	—	—
#f77a9b	#f77a9b	RGB(247, 122, 155)	—	—
#5c660d	#5c660d	RGB(92, 102, 13)	—	—
#a4b451	#a4b451	RGB(164, 180, 81)	—	—
#c7a9c4	#c7a9c4	RGB(199, 169, 196)	—	—
#513b51	#513b51	RGB(81, 59, 81)	—	—

8 color pairs have low contrast and need improvement which may impact readability.