Created at 01/20/2020 16:38

Ux ui web branding

The palette consists of Light, Dark colors. Accent colors #eb4665 and #9ae3f9. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #512429 (darkest) to #9AE3F9 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #1A3D65, #512429, #657993, #9AE3F9, #BDB7C0, #EB4665

Palette Ux ui web branding has combination of 6 codes colors:

HEX: #eb4665, RGB: (235, 70, 101); HEX: #9ae3f9, RGB: (154, 227, 249); HEX: #1a3d65, RGB: (26, 61, 101)

HEX: #657993, RGB: (101, 121, 147); HEX: #bdb7c0, RGB: (189, 183, 192); HEX: #512429, RGB: (81, 36, 41)

Simplified version of palette colors

Tint of indianred, Shade of skyblue, Tint of darkslateblue, Tint of slategrey, Tint of Silver, Shade of Maroon

Color scheme was created by colorswall

Colors codes in palette

Ux ui web branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eb4665	#eb4665	RGB(235, 70, 101)	—	—
#9ae3f9	#9ae3f9	RGB(154, 227, 249)	—	—
#1a3d65	#1a3d65	RGB(26, 61, 101)	—	—
#657993	#657993	RGB(101, 121, 147)	—	—
#bdb7c0	#bdb7c0	RGB(189, 183, 192)	—	—
#512429	#512429	RGB(81, 36, 41)	—	—

4 color pairs have low contrast and need improvement which may impact readability.