Branding design iconography pointee logo mark colours

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Created at 01/21/2020 09:33

The palette consists of Light, Semi dark, Dark colors. Accent colors #facc0d and #040c44. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #040C44 (darkest) to #FACC0D (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #040C44, #513145, #515DF2, #707590, #BDC3CD, #FACC0D

Palette Branding design iconography pointee logo mark colours combines 6 color codes:

HEX: #facc0d, RGB: (250, 204, 13); HEX: #515df2, RGB: (81, 93, 242); HEX: #040c44, RGB: (4, 12, 68)

HEX: #707590, RGB: (112, 117, 144); HEX: #bdc3cd, RGB: (189, 195, 205); HEX: #513145, RGB: (81, 49, 69)

Simplified version of palette colors

Shade of Gold, Shade of Royal Blue, Shade of Midnight Blue, Shade of Slate Gray, Tint of Silver, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Branding design iconography pointee logo mark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#facc0d	#facc0d	RGB(250, 204, 13)	—	—
#515df2	#515df2	RGB(81, 93, 242)	—	—
#040c44	#040c44	RGB(4, 12, 68)	—	—
#707590	#707590	RGB(112, 117, 144)	—	—
#bdc3cd	#bdc3cd	RGB(189, 195, 205)	—	—
#513145	#513145	RGB(81, 49, 69)	—	—

3 color pairs have low contrast and need improvement which may impact readability.