Modern minimal corporate identity redesign colors

0.22k

Created at 01/21/2020 10:26

The palette consists of Light, Semi dark colors. Accent colors #fbe909 and #0d4251. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0D4251 (darkest) to #FBE909 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0D4251, #519495, #5A5078, #D8D8C4, #FBBC33, #FBE909

Palette Modern minimal corporate identity redesign colors combines 6 color codes:

HEX: #fbe909, RGB: (251, 233, 9); HEX: #fbbc33, RGB: (251, 188, 51); HEX: #0d4251, RGB: (13, 66, 81)

HEX: #519495, RGB: (81, 148, 149); HEX: #d8d8c4, RGB: (216, 216, 196); HEX: #5a5078, RGB: (90, 80, 120)

Simplified version of palette colors

Shade of Yellow, Tint of Goldenrod, Shade of Dark Slate Gray, Shade of Cadet Blue, Shade of Beige, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Modern minimal corporate identity redesign colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbe909	#fbe909	RGB(251, 233, 9)	—	—
#fbbc33	#fbbc33	RGB(251, 188, 51)	—	—
#0d4251	#0d4251	RGB(13, 66, 81)	—	—
#519495	#519495	RGB(81, 148, 149)	—	—
#d8d8c4	#d8d8c4	RGB(216, 216, 196)	—	—
#5a5078	#5a5078	RGB(90, 80, 120)	—	—

4 color pairs have low contrast and need improvement which may impact readability.