Design digital ad banner app palette

0.19k

Created at 01/21/2020 11:46

The palette consists of Light, Dark, Semi dark colors. Accent colors #ec7c20 and #302856. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #302856 (darkest) to #CEC5B1 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #302856, #5C191E, #B2536C, #CEC5B1, #E8B697, #EC7C20

Palette Design digital ad banner app palette combines 6 color codes:

HEX: #ec7c20, RGB: (236, 124, 32); HEX: #e8b697, RGB: (232, 182, 151); HEX: #5c191e, RGB: (92, 25, 30)

HEX: #b2536c, RGB: (178, 83, 108); HEX: #cec5b1, RGB: (206, 197, 177); HEX: #302856, RGB: (48, 40, 86)

Simplified version of palette colors

Shade of Dark Orange, Tint of Burlywood, Tint of Maroon, Shade of Indian Red, Tint of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Design digital ad banner app palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec7c20	#ec7c20	RGB(236, 124, 32)	—	—
#e8b697	#e8b697	RGB(232, 182, 151)	—	—
#5c191e	#5c191e	RGB(92, 25, 30)	—	—
#b2536c	#b2536c	RGB(178, 83, 108)	—	—
#cec5b1	#cec5b1	RGB(206, 197, 177)	—	—
#302856	#302856	RGB(48, 40, 86)	—	—

5 color pairs have low contrast and need improvement which may impact readability.