Best logo logocolletion brand identity colours

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Created at 01/22/2020 12:56

The palette consists of Light, Dark, Semi dark colors. Accent colors #f9c205 and #040c44. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #040C44 (darkest) to #F9C205 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #040C44, #253247, #61728E, #C89F9F, #F9C205, #FB5B7D

Palette Best logo logocolletion brand identity colours combines 6 color codes:

HEX: #f9c205, RGB: (249, 194, 5); HEX: #fb5b7d, RGB: (251, 91, 125); HEX: #040c44, RGB: (4, 12, 68)

HEX: #61728e, RGB: (97, 114, 142); HEX: #c89f9f, RGB: (200, 159, 159); HEX: #253247, RGB: (37, 50, 71)

Simplified version of palette colors

Shade of Gold, Shade of Pale Violet Red, Shade of Midnight Blue, Shade of Slate Gray, Tint of Rosy Brown, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Best logo logocolletion brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f9c205	#f9c205	RGB(249, 194, 5)	—	—
#fb5b7d	#fb5b7d	RGB(251, 91, 125)	—	—
#040c44	#040c44	RGB(4, 12, 68)	—	—
#61728e	#61728e	RGB(97, 114, 142)	—	—
#c89f9f	#c89f9f	RGB(200, 159, 159)	—	—
#253247	#253247	RGB(37, 50, 71)	—	—

5 color pairs have low contrast and need improvement which may impact readability.