Brand logo design branding hex colors

0.28k

Created at 01/22/2020 13:33

The palette consists of Light, Dark, Semi dark colors. Accent colors #83cccc and #043454. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #043454 (darkest) to #A5D8D4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 29°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #043454, #3C647B, #628093, #83CCCC, #A5D8D4, #B4BCC4

Palette Brand logo design branding hex colors combines 6 color codes:

HEX: #83cccc, RGB: (131, 204, 204); HEX: #a5d8d4, RGB: (165, 216, 212); HEX: #043454, RGB: (4, 52, 84)

HEX: #628093, RGB: (98, 128, 147); HEX: #b4bcc4, RGB: (180, 188, 196); HEX: #3c647b, RGB: (60, 100, 123)

Simplified version of palette colors

Tint of Medium Turquoise, Shade of Powder Blue, Tint of Midnight Blue, Shade of Slate Gray, Shade of Silver, Shade of Royal Blue

Color scheme was created by colorswall

Color codes in palette

Brand logo design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#83cccc	#83cccc	RGB(131, 204, 204)	—	—
#a5d8d4	#a5d8d4	RGB(165, 216, 212)	—	—
#043454	#043454	RGB(4, 52, 84)	—	—
#628093	#628093	RGB(98, 128, 147)	—	—
#b4bcc4	#b4bcc4	RGB(180, 188, 196)	—	—
#3c647b	#3c647b	RGB(60, 100, 123)	—	—

4 color pairs have low contrast and need improvement which may impact readability.