Brandning logo brand palette

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Created at 01/24/2020 11:43

The palette consists of Light, Semi dark colors. Accent colors #afeb61 and #52739b. Palette has Cool colors temperature.

By lightness, this palette runs from #38637A (darkest) to #AFEB61 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

A varied palette: its hues are spread across about 130° of the color wheel.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #38637A, #52739B, #54657E, #A0CAD2, #A6DC96, #AFEB61

Palette Brandning logo brand palette combines 6 color codes:

HEX: #afeb61, RGB: (175, 235, 97); HEX: #a6dc96, RGB: (166, 220, 150); HEX: #38637a, RGB: (56, 99, 122)

HEX: #52739b, RGB: (82, 115, 155); HEX: #a0cad2, RGB: (160, 202, 210); HEX: #54657e, RGB: (84, 101, 126)

Simplified version of palette colors

Shade of Green Yellow, Shade of Light Green, Tint of Dark Slate Gray, Shade of Steel Blue, Shade of Light Blue, Shade of Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brandning logo brand palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#afeb61	#afeb61	RGB(175, 235, 97)	—	—
#a6dc96	#a6dc96	RGB(166, 220, 150)	—	—
#38637a	#38637a	RGB(56, 99, 122)	—	—
#52739b	#52739b	RGB(82, 115, 155)	—	—
#a0cad2	#a0cad2	RGB(160, 202, 210)	—	—
#54657e	#54657e	RGB(84, 101, 126)	—	—

6 color pairs have low contrast and need improvement which may impact readability.