Identity badge original juice branding

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Created at 01/24/2020 12:21

The palette consists of Light, Semi dark colors. Accent colors #f93a21 and #f3d38c. Palette has Warm colors temperature.

By lightness, this palette runs from #5F3A29 (darkest) to #F3D38C (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 60% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 35°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #5F3A29, #986B54, #A02414, #C2987F, #F3D38C, #F93A21

Palette Identity badge original juice branding combines 6 color codes:

HEX: #f93a21, RGB: (249, 58, 33); HEX: #f3d38c, RGB: (243, 211, 140); HEX: #a02414, RGB: (160, 36, 20)

HEX: #986b54, RGB: (152, 107, 84); HEX: #c2987f, RGB: (194, 152, 127); HEX: #5f3a29, RGB: (95, 58, 41)

Simplified version of palette colors

Tint of Red, Shade of Navajo White, Shade of Firebrick, Tint of Sienna, Shade of Dark Salmon, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Identity badge original juice branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f93a21	#f93a21	RGB(249, 58, 33)	—	—
#f3d38c	#f3d38c	RGB(243, 211, 140)	—	—
#a02414	#a02414	RGB(160, 36, 20)	—	—
#986b54	#986b54	RGB(152, 107, 84)	—	—
#c2987f	#c2987f	RGB(194, 152, 127)	—	—
#5f3a29	#5f3a29	RGB(95, 58, 41)	—	—

6 color pairs have low contrast and need improvement which may impact readability.