Upwork businesslogodesign brandidentity creative palette

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Created at 01/24/2020 13:05

The palette consists of Light, Semi dark, Dark colors. Accent colors #a0b71a and #1c1c34. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #1C1C34 (darkest) to #DFEE8A (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1C1C34, #5C6C1D, #758513, #949494, #A0B71A, #DFEE8A

Palette Upwork businesslogodesign brandidentity creative palette combines 6 color codes:

HEX: #a0b71a, RGB: (160, 183, 26); HEX: #dfee8a, RGB: (223, 238, 138); HEX: #5c6c1d, RGB: (92, 108, 29)

HEX: #949494, RGB: (148, 148, 148); HEX: #758513, RGB: (117, 133, 19); HEX: #1c1c34, RGB: (28, 28, 52)

Simplified version of palette colors

Shade of Yellow Green, Shade of Khaki, Tint of Dark Olive Green, Tint of Grey, Tint of Olive, Shade of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Upwork businesslogodesign brandidentity creative palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a0b71a	#a0b71a	RGB(160, 183, 26)	—	—
#dfee8a	#dfee8a	RGB(223, 238, 138)	—	—
#5c6c1d	#5c6c1d	RGB(92, 108, 29)	—	—
#949494	#949494	RGB(148, 148, 148)	—	Gray58
#758513	#758513	RGB(117, 133, 19)	—	—
#1c1c34	#1c1c34	RGB(28, 28, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.