Moment brand identity travel business

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Created at 01/24/2020 13:33

The palette consists of Light, Dark, Semi dark colors. Accent colors #e4243c and #760e1b. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #34343C (darkest) to #DAC6C9 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #34343C, #747474, #760E1B, #DAC6C9, #E4243C, #EE94A4

Palette Moment brand identity travel business combines 6 color codes:

HEX: #e4243c, RGB: (228, 36, 60); HEX: #ee94a4, RGB: (238, 148, 164); HEX: #760e1b, RGB: (118, 14, 27)

HEX: #747474, RGB: (116, 116, 116); HEX: #dac6c9, RGB: (218, 198, 201); HEX: #34343c, RGB: (52, 52, 60)

Simplified version of palette colors

Tint of Crimson, Shade of Light Pink, Tint of Maroon, Tint of Dim Gray, Shade of Misty Rose, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Moment brand identity travel business color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4243c	#e4243c	RGB(228, 36, 60)	—	—
#ee94a4	#ee94a4	RGB(238, 148, 164)	—	—
#760e1b	#760e1b	RGB(118, 14, 27)	—	—
#747474	#747474	RGB(116, 116, 116)	—	—
#dac6c9	#dac6c9	RGB(218, 198, 201)	—	—
#34343c	#34343c	RGB(52, 52, 60)	—	—

3 color pairs have low contrast and need improvement which may impact readability.