Data m letter logo brand identity branding palette

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Created at 01/24/2020 14:03

The palette consists of Light, Dark, Semi dark colors. Accent colors #18ccf7 and #83b1fa. Palette has Cool colors temperature.

By lightness, this palette runs from #1C1C5C (darkest) to #18CCF7 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 48°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #18CCF7, #1C1C5C, #3C3C64, #686892, #83B1FA, #A7A7BF

Palette Data m letter logo brand identity branding palette combines 6 color codes:

HEX: #18ccf7, RGB: (24, 204, 247); HEX: #83b1fa, RGB: (131, 177, 250); HEX: #1c1c5c, RGB: (28, 28, 92)

HEX: #686892, RGB: (104, 104, 146); HEX: #a7a7bf, RGB: (167, 167, 191); HEX: #3c3c64, RGB: (60, 60, 100)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Tint of Slate Blue, Tint of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Data m letter logo brand identity branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#18ccf7	#18ccf7	RGB(24, 204, 247)	—	—
#83b1fa	#83b1fa	RGB(131, 177, 250)	—	—
#1c1c5c	#1c1c5c	RGB(28, 28, 92)	—	—
#686892	#686892	RGB(104, 104, 146)	—	—
#a7a7bf	#a7a7bf	RGB(167, 167, 191)	—	—
#3c3c64	#3c3c64	RGB(60, 60, 100)	—	—

5 color pairs have low contrast and need improvement which may impact readability.