Illustration branding logo design palette

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Created at 01/24/2020 15:13

The palette consists of Semi dark, Light, Dark colors. Accent colors #fbbbc4 and #30285b. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #30285B (darkest) to #FBBBC4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 102°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #30285B, #5B4CAC, #6453AF, #6E696A, #D49EBF, #FBBBC4

Palette Illustration branding logo design palette combines 6 color codes:

HEX: #5b4cac, RGB: (91, 76, 172); HEX: #fbbbc4, RGB: (251, 187, 196); HEX: #30285b, RGB: (48, 40, 91)

HEX: #6453af, RGB: (100, 83, 175); HEX: #d49ebf, RGB: (212, 158, 191); HEX: #6e696a, RGB: (110, 105, 106)

Simplified version of palette colors

Shade of Slate Blue, Shade of Pink, Tint of Midnight Blue, Shade of Slate Blue, Shade of Plum, Tint of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Illustration branding logo design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5b4cac	#5b4cac	RGB(91, 76, 172)	—	—
#fbbbc4	#fbbbc4	RGB(251, 187, 196)	—	—
#30285b	#30285b	RGB(48, 40, 91)	—	—
#6453af	#6453af	RGB(100, 83, 175)	—	—
#d49ebf	#d49ebf	RGB(212, 158, 191)	—	—
#6e696a	#6e696a	RGB(110, 105, 106)	—	—

5 color pairs have low contrast and need improvement which may impact readability.