Created at 01/24/2020 16:03

Outdoors field guide brand identity branding and colours

The palette consists of Light, Dark, Semi dark colors. Accent colors #cc543c and #0c3444. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #0C3444 (darkest) to #F8F9F1 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0C3444, #34525C, #9C544C, #B4C4C1, #CC543C, #F8F9F1

Palette Outdoors field guide brand identity branding and colours has combination of 6 codes colors:

HEX: #cc543c, RGB: (204, 84, 60); HEX: #f8f9f1, RGB: (248, 249, 241); HEX: #0c3444, RGB: (12, 52, 68)

HEX: #9c544c, RGB: (156, 84, 76); HEX: #b4c4c1, RGB: (180, 196, 193); HEX: #34525c, RGB: (52, 82, 92)

Simplified version of palette colors

Tint of indianred, Tint of ivory, Tint of darkslategrey, Shade of brown, Tint of Silver, Shade of darkslategrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Outdoors field guide brand identity branding and colours color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.