Toyota vehicle branding wrap palette

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Created at 01/25/2020 13:56

The palette consists of Light, Semi dark colors. Accent colors #f4be37 and #24748c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #572D2C (darkest) to #F4BE37 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #24748C, #572D2C, #61A5B2, #B9C7A0, #F38698, #F4BE37

Palette Toyota vehicle branding wrap palette combines 6 color codes:

HEX: #f4be37, RGB: (244, 190, 55); HEX: #f38698, RGB: (243, 134, 152); HEX: #24748c, RGB: (36, 116, 140)

HEX: #61a5b2, RGB: (97, 165, 178); HEX: #b9c7a0, RGB: (185, 199, 160); HEX: #572d2c, RGB: (87, 45, 44)

Simplified version of palette colors

Tint of Goldenrod, Tint of Light Coral, Shade of Steel Blue, Tint of Cadet Blue, Tint of Dark Sea Green, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Toyota vehicle branding wrap palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4be37	#f4be37	RGB(244, 190, 55)	—	—
#f38698	#f38698	RGB(243, 134, 152)	—	—
#24748c	#24748c	RGB(36, 116, 140)	—	—
#61a5b2	#61a5b2	RGB(97, 165, 178)	—	—
#b9c7a0	#b9c7a0	RGB(185, 199, 160)	—	—
#572d2c	#572d2c	RGB(87, 45, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.