Company graphic design logo branding

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Created at 01/25/2020 14:00

The palette consists of Semi dark, Light, Dark colors. Accent colors #b8464c and #5f2427. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #5F2427 (darkest) to #DCA4A7 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 44°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4C4149, #5F2427, #99747C, #B48AAB, #B8464C, #DCA4A7

Palette Company graphic design logo branding combines 6 color codes:

HEX: #b8464c, RGB: (184, 70, 76); HEX: #dca4a7, RGB: (220, 164, 167); HEX: #5f2427, RGB: (95, 36, 39)

HEX: #99747c, RGB: (153, 116, 124); HEX: #b48aab, RGB: (180, 138, 171); HEX: #4c4149, RGB: (76, 65, 73)

Simplified version of palette colors

Tint of Crimson, Shade of Light Pink, Tint of Maroon, Shade of Rosy Brown, Shade of Plum, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Company graphic design logo branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b8464c	#b8464c	RGB(184, 70, 76)	—	—
#dca4a7	#dca4a7	RGB(220, 164, 167)	—	—
#5f2427	#5f2427	RGB(95, 36, 39)	—	—
#99747c	#99747c	RGB(153, 116, 124)	—	—
#b48aab	#b48aab	RGB(180, 138, 171)	—	—
#4c4149	#4c4149	RGB(76, 65, 73)	—	—

7 color pairs have low contrast and need improvement which may impact readability.