Branding logotype logodesign logoicon colors palette

  • #b1ab39
  • #dedb9a
  • #646020
  • #7f7f7f
  • #c6c1b9
  • #5c643c
  0.25k
Created at 01/27/2020 21:32
The palette consists of Light, Semi dark colors. Accent colors #b1ab39 and #646020. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #646020 (darkest) to #DEDB9A (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 31% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5C643C, #646020, #7F7F7F, #B1AB39, #C6C1B9, #DEDB9A

Palette Branding logotype logodesign logoicon colors palette combines 6 color codes:
HEX: #b1ab39, RGB: (177, 171, 57); HEX: #dedb9a, RGB: (222, 219, 154); HEX: #646020, RGB: (100, 96, 32)
HEX: #7f7f7f, RGB: (127, 127, 127); HEX: #c6c1b9, RGB: (198, 193, 185); HEX: #5c643c, RGB: (92, 100, 60)
Simplified version of palette colors
Shade of Dark Khaki, Shade of Pale Goldenrod, Shade of Dark Olive Green, Shade of Grey, Tint of Silver, Shade of Dark Olive Green
Color scheme was created by colorswall

Color codes in palette

Branding logotype logodesign logoicon colors palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#b1ab39#b1ab39RGB(177, 171, 57)——
#dedb9a#dedb9aRGB(222, 219, 154)——
#646020#646020RGB(100, 96, 32)——
#7f7f7f#7f7f7fRGB(127, 127, 127)—Gray50
#c6c1b9#c6c1b9RGB(198, 193, 185)——
#5c643c#5c643cRGB(92, 100, 60)——

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#b1ab39
#dedb9a
1.67
#b1ab39
#7f7f7f
1.66
#b1ab39
#c6c1b9
1.33
#dedb9a
#c6c1b9
1.25
#646020
#7f7f7f
1.62
#646020
#5c643c
1.03

Image palette Branding logotype logodesign logoicon colors palette png