Gradient brand and identity startup colors palette

0.25k

Created at 01/28/2020 11:03

The palette consists of Light, Dark colors. Accent colors #d45cfc and #710296. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #D45CFC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C14, #4A0B78, #560D8B, #710296, #B15CEF, #D45CFC

Palette Gradient brand and identity startup colors palette combines 6 color codes:

HEX: #b15cef, RGB: (177, 92, 239); HEX: #d45cfc, RGB: (212, 92, 252); HEX: #4a0b78, RGB: (74, 11, 120)

HEX: #560d8b, RGB: (86, 13, 139); HEX: #710296, RGB: (113, 2, 150); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Tint of Medium Orchid, Tint of Medium Orchid, Tint of Indigo, Tint of Indigo, Shade of Purple, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Gradient brand and identity startup colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b15cef	#b15cef	RGB(177, 92, 239)	—	—
#d45cfc	#d45cfc	RGB(212, 92, 252)	—	—
#4a0b78	#4a0b78	RGB(74, 11, 120)	—	—
#560d8b	#560d8b	RGB(86, 13, 139)	—	—
#710296	#710296	RGB(113, 2, 150)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

7 color pairs have low contrast and need improvement which may impact readability.