Identity business logo modern branding colors

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Created at 01/28/2020 11:46

The palette consists of Light, Semi dark colors. Accent colors #f06434 and #acc4d4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #443C34 (darkest) to #ACC4D4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #443C34, #648CA4, #7C342C, #ACC4D4, #EE8B73, #F06434

Palette Identity business logo modern branding colors combines 6 color codes:

HEX: #f06434, RGB: (240, 100, 52); HEX: #ee8b73, RGB: (238, 139, 115); HEX: #7c342c, RGB: (124, 52, 44)

HEX: #648ca4, RGB: (100, 140, 164); HEX: #acc4d4, RGB: (172, 196, 212); HEX: #443c34, RGB: (68, 60, 52)

Simplified version of palette colors

Tint of orangered, Shade of darksalmon, Shade of Brown, Shade of lightslategrey, Shade of lightsteelblue, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Identity business logo modern branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f06434	#f06434	RGB(240, 100, 52)	—	—
#ee8b73	#ee8b73	RGB(238, 139, 115)	—	—
#7c342c	#7c342c	RGB(124, 52, 44)	—	—
#648ca4	#648ca4	RGB(100, 140, 164)	—	—
#acc4d4	#acc4d4	RGB(172, 196, 212)	—	—
#443c34	#443c34	RGB(68, 60, 52)	—	—

7 color pairs have low contrast and need improvement which may impact readability.