Focus lab branding packaging icon palette

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Created at 01/28/2020 14:24

The palette consists of Light, Semi dark colors. Accent colors #d8892d and #3371a2. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3D5B6C (darkest) to #E6B5A3 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3371A2, #3D5B6C, #5F7698, #A6BCB5, #D8892D, #E6B5A3

Palette Focus lab branding packaging icon palette combines 6 color codes:

HEX: #d8892d, RGB: (216, 137, 45); HEX: #e6b5a3, RGB: (230, 181, 163); HEX: #3371a2, RGB: (51, 113, 162)

HEX: #5f7698, RGB: (95, 118, 152); HEX: #a6bcb5, RGB: (166, 188, 181); HEX: #3d5b6c, RGB: (61, 91, 108)

Simplified version of palette colors

Tint of peru, Tint of darksalmon, Shade of steelblue, Shade of slategrey, Shade of Silver, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Focus lab branding packaging icon palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d8892d	#d8892d	RGB(216, 137, 45)	—	—
#e6b5a3	#e6b5a3	RGB(230, 181, 163)	—	—
#3371a2	#3371a2	RGB(51, 113, 162)	—	—
#5f7698	#5f7698	RGB(95, 118, 152)	—	—
#a6bcb5	#a6bcb5	RGB(166, 188, 181)	—	—
#3d5b6c	#3d5b6c	RGB(61, 91, 108)	—	—

8 color pairs have low contrast and need improvement which may impact readability.