Logo illustration branding hex colors

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Created at 01/29/2020 09:33

The palette consists of Light, Dark, Semi dark colors. Accent colors #f26971 and #1c2474. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C2474 (darkest) to #AEA0CB (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 53% across the palette.

A varied palette: its hues are spread across about 122° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C2474, #5E3464, #6269A9, #AEA0CB, #EE5464, #F26971

Palette Logo illustration branding hex colors combines 6 color codes:

HEX: #ee5464, RGB: (238, 84, 100); HEX: #f26971, RGB: (242, 105, 113); HEX: #1c2474, RGB: (28, 36, 116)

HEX: #6269a9, RGB: (98, 105, 169); HEX: #aea0cb, RGB: (174, 160, 203); HEX: #5e3464, RGB: (94, 52, 100)

Simplified version of palette colors

Tint of Indian Red, Shade of Light Coral, Tint of Midnight Blue, Tint of Slate Blue, Shade of Plum, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logo illustration branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ee5464	#ee5464	RGB(238, 84, 100)	—	—
#f26971	#f26971	RGB(242, 105, 113)	—	—
#1c2474	#1c2474	RGB(28, 36, 116)	—	—
#6269a9	#6269a9	RGB(98, 105, 169)	—	—
#aea0cb	#aea0cb	RGB(174, 160, 203)	—	—
#5e3464	#5e3464	RGB(94, 52, 100)	—	—

7 color pairs have low contrast and need improvement which may impact readability.