Lalit logo brand identity designer hex colors

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Created at 01/31/2020 11:06

The palette consists of Light, Dark, Semi dark colors. Accent colors #e6c0bd and #04045c. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #E6C0BD (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04045C, #0C0C0C, #12BDD1, #5A3D77, #6E2F2A, #E6C0BD

Palette Lalit logo brand identity designer hex colors combines 6 color codes:

HEX: #12bdd1, RGB: (18, 189, 209); HEX: #e6c0bd, RGB: (230, 192, 189); HEX: #04045c, RGB: (4, 4, 92)

HEX: #5a3d77, RGB: (90, 61, 119); HEX: #6e2f2a, RGB: (110, 47, 42); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Dark Turquoise, Shade of Pink, Shade of Midnight Blue, Tint of Dark Slate Blue, Tint of Maroon, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Lalit logo brand identity designer hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#12bdd1	#12bdd1	RGB(18, 189, 209)	—	—
#e6c0bd	#e6c0bd	RGB(230, 192, 189)	—	—
#04045c	#04045c	RGB(4, 4, 92)	—	—
#5a3d77	#5a3d77	RGB(90, 61, 119)	—	—
#6e2f2a	#6e2f2a	RGB(110, 47, 42)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.