Design vector logo branding

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Created at 01/31/2020 11:12

The palette consists of Semi dark, Light, Dark colors. Accent colors #6d17e4 and #4c04dc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #BC82EC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 100°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #140C0C, #420E8A, #4C04DC, #511484, #6D17E4, #BC82EC

Palette Design vector logo branding combines 6 color codes:

HEX: #6d17e4, RGB: (109, 23, 228); HEX: #bc82ec, RGB: (188, 130, 236); HEX: #4c04dc, RGB: (76, 4, 220)

HEX: #420e8a, RGB: (66, 14, 138); HEX: #511484, RGB: (81, 20, 132); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Shade of blueviolet, Tint of orchid, Tint of Blue, Tint of indigo, Tint of indigo, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design vector logo branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6d17e4	#6d17e4	RGB(109, 23, 228)	—	—
#bc82ec	#bc82ec	RGB(188, 130, 236)	—	—
#4c04dc	#4c04dc	RGB(76, 4, 220)	—	—
#420e8a	#420e8a	RGB(66, 14, 138)	—	—
#511484	#511484	RGB(81, 20, 132)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

8 color pairs have low contrast and need improvement which may impact readability.