Website branding guidelines logo palette

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Created at 01/31/2020 14:10

The palette consists of Light, Semi dark colors. Accent colors #4bcc04 and #4cc404. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #6C6C6C (darkest) to #EACB8E (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 59°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #4BCC04, #4CC404, #6C6C6C, #7CB45C, #BBBCBD, #EACB8E

Palette Website branding guidelines logo palette combines 6 color codes:

HEX: #4bcc04, RGB: (75, 204, 4); HEX: #eacb8e, RGB: (234, 203, 142); HEX: #4cc404, RGB: (76, 196, 4)

HEX: #7cb45c, RGB: (124, 180, 92); HEX: #bbbcbd, RGB: (187, 188, 189); HEX: #6c6c6c, RGB: (108, 108, 108)

Simplified version of palette colors

Tint of Lime Green, Shade of Navajo White, Shade of Lime Green, Shade of Dark Sea Green, Shade of Silver, Tint of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Website branding guidelines logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4bcc04	#4bcc04	RGB(75, 204, 4)	—	—
#eacb8e	#eacb8e	RGB(234, 203, 142)	—	—
#4cc404	#4cc404	RGB(76, 196, 4)	—	—
#7cb45c	#7cb45c	RGB(124, 180, 92)	—	—
#bbbcbd	#bbbcbd	RGB(187, 188, 189)	—	—
#6c6c6c	#6c6c6c	RGB(108, 108, 108)	—	—

10 color pairs have low contrast and need improvement which may impact readability.