Logo design geometric brand identity colors

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Created at 01/31/2020 15:23

The palette consists of Semi dark, Light, Dark colors. Accent colors #011c97 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #8CA4FC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #011C97, #032395, #0C0C0C, #14246B, #1C44FC, #8CA4FC

Palette Logo design geometric brand identity colors combines 6 color codes:

HEX: #1c44fc, RGB: (28, 68, 252); HEX: #8ca4fc, RGB: (140, 164, 252); HEX: #14246b, RGB: (20, 36, 107)

HEX: #011c97, RGB: (1, 28, 151); HEX: #032395, RGB: (3, 35, 149); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Tint of Dark Blue, Tint of Midnight Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo design geometric brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c44fc	#1c44fc	RGB(28, 68, 252)	—	—
#8ca4fc	#8ca4fc	RGB(140, 164, 252)	—	—
#14246b	#14246b	RGB(20, 36, 107)	—	—
#011c97	#011c97	RGB(1, 28, 151)	—	—
#032395	#032395	RGB(3, 35, 149)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

7 color pairs have low contrast and need improvement which may impact readability.