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Created at 02/02/2020 15:11
  0.28k

Art direction website brand white colors palette

  • #fbfb05
  • #ed979e
  • #041c86
  • #945c9c
  • #b3becb
  • #603840
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The palette consists of Light, Dark colors. Accent colors #fbfb05 and #041c86. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #041C86 (darkest) to #ED979E (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #041C86, #603840, #945C9C, #B3BECB, #ED979E, #FBFB05

Palette Art direction website brand white colors palette has combination of 6 codes colors:
HEX: #fbfb05, RGB: (251, 251, 5); HEX: #ed979e, RGB: (237, 151, 158); HEX: #041c86, RGB: (4, 28, 134)
HEX: #945c9c, RGB: (148, 92, 156); HEX: #b3becb, RGB: (179, 190, 203); HEX: #603840, RGB: (96, 56, 64)
Simplified version of palette colors
Tint of Yellow, Shade of lightcoral, Tint of midnightblue, Tint of mediumorchid, Tint of lightsteelblue, Tint of brown
Color scheme was created by colorswall

Colors codes in palette

Art direction website brand white colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#fbfb05 #fbfb05 RGB(251, 251, 5)
#ed979e #ed979e RGB(237, 151, 158)
#041c86 #041c86 RGB(4, 28, 134)
#945c9c #945c9c RGB(148, 92, 156)
#b3becb #b3becb RGB(179, 190, 203)
#603840 #603840 RGB(96, 56, 64)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#fbfb05
#ed979e
1.98
#fbfb05
#b3becb
1.69
#ed979e
#b3becb
1.17
#041c86
#603840
1.41
#945c9c
#603840
1.99

Image palette Art direction website brand white colors palette png

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