Art direction website brand white colors palette

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Created at 02/02/2020 15:11

The palette consists of Light, Dark, Semi dark colors. Accent colors #fbfb05 and #041c86. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #041C86 (darkest) to #FBFB05 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #041C86, #603840, #945C9C, #B3BECB, #ED979E, #FBFB05

Palette Art direction website brand white colors palette combines 6 color codes:

HEX: #fbfb05, RGB: (251, 251, 5); HEX: #ed979e, RGB: (237, 151, 158); HEX: #041c86, RGB: (4, 28, 134)

HEX: #945c9c, RGB: (148, 92, 156); HEX: #b3becb, RGB: (179, 190, 203); HEX: #603840, RGB: (96, 56, 64)

Simplified version of palette colors

Shade of Yellow, Tint of Light Coral, Shade of Midnight Blue, Shade of Medium Orchid, Shade of Light Steel Blue, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Art direction website brand white colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbfb05	#fbfb05	RGB(251, 251, 5)	—	—
#ed979e	#ed979e	RGB(237, 151, 158)	—	—
#041c86	#041c86	RGB(4, 28, 134)	—	—
#945c9c	#945c9c	RGB(148, 92, 156)	—	—
#b3becb	#b3becb	RGB(179, 190, 203)	—	—
#603840	#603840	RGB(96, 56, 64)	—	—

5 color pairs have low contrast and need improvement which may impact readability.