Created at 02/02/2020 15:15

Smart illustration brand identity branding

The palette consists of Light, Dark colors. Accent colors #4ed9d4 and #eb88b0. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #141C34 (darkest) to #C2B3C0 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #141C34, #262E44, #4ED9D4, #51A499, #C2B3C0, #EB88B0

Palette Smart illustration brand identity branding has combination of 6 codes colors:

HEX: #4ed9d4, RGB: (78, 217, 212); HEX: #eb88b0, RGB: (235, 136, 176); HEX: #141c34, RGB: (20, 28, 52)

HEX: #51a499, RGB: (81, 164, 153); HEX: #c2b3c0, RGB: (194, 179, 192); HEX: #262e44, RGB: (38, 46, 68)

Simplified version of palette colors

Shade of mediumturquoise, Shade of palevioletred, Tint of midnightblue, Shade of lightseagreen, Tint of thistle, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Smart illustration brand identity branding color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.