Identity brand logodesign visual colours

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Created at 02/02/2020 20:57

The palette consists of Light, Semi dark colors. Accent colors #14bbe9 and Goshawk Grey #444444. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #BBD4B7 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 82°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #14BBE9, #239CAC, #444444, #50CCE4, #6CA662, #BBD4B7

Palette Identity brand logodesign visual colours combines 6 color codes:

HEX: #14bbe9, RGB: (20, 187, 233); HEX: #50cce4, RGB: (80, 204, 228); HEX: #239cac, RGB: (35, 156, 172)

HEX: #6ca662, RGB: (108, 166, 98); HEX: #bbd4b7, RGB: (187, 212, 183); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Deep Sky Blue, Shade of Sky Blue, Shade of Cadet Blue, Tint of Medium Sea Green, Tint of Dark Sea Green, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Identity brand logodesign visual colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#14bbe9	#14bbe9	RGB(20, 187, 233)	—	—
#50cce4	#50cce4	RGB(80, 204, 228)	—	—
#239cac	#239cac	RGB(35, 156, 172)	—	—
#6ca662	#6ca662	RGB(108, 166, 98)	—	—
#bbd4b7	#bbd4b7	RGB(187, 212, 183)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

9 color pairs have low contrast and need improvement which may impact readability.