Corporate identity minimal minimalist branding design colors

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Created at 02/03/2020 10:14

The palette consists of Light, Semi dark, Dark colors. Accent colors #f48b1d and #fcd86b. Palette has Warm colors temperature.

By lightness, this palette runs from #801834 (darkest) to #FCD86B (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 65°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #801834, #941C3C, #B05F77, #D4A4B4, #F48B1D, #FCD86B

Palette Corporate identity minimal minimalist branding design colors combines 6 color codes:

HEX: #f48b1d, RGB: (244, 139, 29); HEX: #fcd86b, RGB: (252, 216, 107); HEX: #941c3c, RGB: (148, 28, 60)

HEX: #b05f77, RGB: (176, 95, 119); HEX: #d4a4b4, RGB: (212, 164, 180); HEX: #801834, RGB: (128, 24, 52)

Simplified version of palette colors

Shade of Dark Orange, Tint of Gold, Shade of Brown, Shade of Pale Violet Red, Shade of Light Pink, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Corporate identity minimal minimalist branding design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f48b1d	#f48b1d	RGB(244, 139, 29)	—	—
#fcd86b	#fcd86b	RGB(252, 216, 107)	—	—
#941c3c	#941c3c	RGB(148, 28, 60)	—	—
#b05f77	#b05f77	RGB(176, 95, 119)	—	—
#d4a4b4	#d4a4b4	RGB(212, 164, 180)	—	—
#801834	#801834	RGB(128, 24, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.