Design icon brand guideline identity

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Created at 02/03/2020 10:26

The palette consists of Light, Semi dark colors. Accent colors #04ced4 and #62a0f8. Palette has Cool colors temperature.

By lightness, this palette runs from #30304E (darkest) to #B7C8D5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 58°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04CED4, #07799C, #30304E, #4DA4AE, #62A0F8, #B7C8D5

Palette Design icon brand guideline identity combines 6 color codes:

HEX: #04ced4, RGB: (4, 206, 212); HEX: #62a0f8, RGB: (98, 160, 248); HEX: #07799c, RGB: (7, 121, 156)

HEX: #4da4ae, RGB: (77, 164, 174); HEX: #b7c8d5, RGB: (183, 200, 213); HEX: #30304e, RGB: (48, 48, 78)

Simplified version of palette colors

Tint of Dark Turquoise, Tint of Cornflower Blue, Shade of Steel Blue, Shade of Cadet Blue, Tint of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design icon brand guideline identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04ced4	#04ced4	RGB(4, 206, 212)	—	—
#62a0f8	#62a0f8	RGB(98, 160, 248)	—	—
#07799c	#07799c	RGB(7, 121, 156)	—	—
#4da4ae	#4da4ae	RGB(77, 164, 174)	—	—
#b7c8d5	#b7c8d5	RGB(183, 200, 213)	—	—
#30304e	#30304e	RGB(48, 48, 78)	—	—

8 color pairs have low contrast and need improvement which may impact readability.