Brand yellow app branding colors

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Created at 02/03/2020 15:02

The palette consists of Light, Semi dark, Dark colors. Accent colors #e0fa06 and #3454ec. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #14142C (darkest) to #E0FA06 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #14142C, #1C2C64, #3454EC, #8CAC6C, #8EAC74, #E0FA06

Palette Brand yellow app branding colors combines 6 color codes:

HEX: #e0fa06, RGB: (224, 250, 6); HEX: #3454ec, RGB: (52, 84, 236); HEX: #1c2c64, RGB: (28, 44, 100)

HEX: #8cac6c, RGB: (140, 172, 108); HEX: #8eac74, RGB: (142, 172, 116); HEX: #14142c, RGB: (20, 20, 44)

Simplified version of palette colors

Shade of Yellow, Shade of Slate Blue, Tint of Midnight Blue, Shade of Dark Sea Green, Shade of Dark Sea Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand yellow app branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e0fa06	#e0fa06	RGB(224, 250, 6)	—	—
#3454ec	#3454ec	RGB(52, 84, 236)	—	—
#1c2c64	#1c2c64	RGB(28, 44, 100)	—	—
#8cac6c	#8cac6c	RGB(140, 172, 108)	—	—
#8eac74	#8eac74	RGB(142, 172, 116)	—	—
#14142c	#14142c	RGB(20, 20, 44)	—	—

2 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#1c2c64	#14142c	1.36
#8cac6c	#8eac74	1