Logo ux branding design

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Created at 02/03/2020 15:12

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc0404 and #2e4753. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2E4753 (darkest) to #CCB6B2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #2E4753, #7E7942, #A10404, #CCB6B2, #FC0404, #FC7C84

Palette Logo ux branding design combines 6 color codes:

HEX: #fc0404, RGB: (252, 4, 4); HEX: #fc7c84, RGB: (252, 124, 132); HEX: #a10404, RGB: (161, 4, 4)

HEX: #7e7942, RGB: (126, 121, 66); HEX: #ccb6b2, RGB: (204, 182, 178); HEX: #2e4753, RGB: (46, 71, 83)

Simplified version of palette colors

Tint of Red, Tint of Light Coral, Tint of Dark Red, Tint of Olive, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo ux branding design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc0404	#fc0404	RGB(252, 4, 4)	—	—
#fc7c84	#fc7c84	RGB(252, 124, 132)	—	—
#a10404	#a10404	RGB(161, 4, 4)	—	—
#7e7942	#7e7942	RGB(126, 121, 66)	—	—
#ccb6b2	#ccb6b2	RGB(204, 182, 178)	—	—
#2e4753	#2e4753	RGB(46, 71, 83)	—	—

6 color pairs have low contrast and need improvement which may impact readability.